Privacy Policy

1 Data Protection at a Glance

1.1 General information

The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy listed below this text.

1.2 Data collection on this website

1.2.1 Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section ‘Information on the Data Controller’ in this privacy policy.

1.2.2 How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This consists primarily of technical data, such as your internet browser, operating system or the time at which the page was accessed. This data is collected automatically as soon as you access this website.

1.2.3 What do we use your data for?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the data provided will also be processed for contractual offers, orders or other enquiries.

1.2.4 What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data.

If you have given your consent to data processing, you may withdraw this consent at any time with future effect. You also have the right, under certain circumstances, to request that the processing of your personal data be restricted. Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.

You can contact us at any time regarding this matter or any other questions you may have about data protection.

1.2.5 Analytics tools and third-party tools

When you visit this website, your browsing behaviour may be analysed for statistical purposes. This is primarily carried out using so-called analytics programmes.

Detailed information on these analytics programmes can be found in the following privacy policy.

2 Hosting

We host the content of our website with the following provider:

2.1 External hosting

This website is hosted externally. The personal data collected on this website is stored on the host’s servers. This may primarily include IP addresses, contact enquiries, meta and communication data, contractual data, contact details, names, website visits and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations towards our potential and existing customers in accordance with Article 6(1)(b) of the GDPR and in the interests of ensuring the secure, fast and efficient provision of our online services by a professional provider in accordance with Article 6(1)(f) of the GDPR.

Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device. Consent may be withdrawn at any time.

Our hosting provider will only process your data to the extent necessary to fulfil its service obligations and will follow our instructions regarding this data.

We use the following hosting provider:

For further details, please refer to the privacy policy of weber.digital: https://www.weber.digital/#expertise

2.1.1 Data processing on behalf of a client

We have entered into a data processing agreement for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3 General information and mandatory details

3.1 Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various categories of personal data are collected. Personal data is data that can be used to identify you personally.

This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet, e.g. when communicating by email, may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.

3.2 Information on the data controller

The data controller for this website is:

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

3.3 Retention period

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for which it is processed no longer applies.

If you submit a valid request for erasure or withdraw your consent to data processing, your data will be erased, provided we have no other legally permissible grounds for storing your personal data. In the latter case, the data will be erased once these grounds no longer apply.

3.4 General information on the legal bases for data processing on this website

Where you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, provided that special categories of data as defined in Article 9(1) of the GDPR are processed.

In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR.

If you have consented to the storage of cookies or to access to information on your device, data processing is also carried out on the basis of Section 25(1) of the TDDDG. Consent may be withdrawn at any time.

If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR.

Furthermore, we process your data to the extent necessary to fulfil a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR.

3.5 Data Protection Officer

We have appointed a Data Protection Officer. Contact details for our Data Protection Officer:

Email: datenschutz@beltrona.de
Telephone: +49 151 730 44 032

3.6 Recipients of personal data

As part of our business activities, we collaborate with various external organisations. In some cases, this also requires the transfer of personal data to these external organisations.

We only disclose personal data to external parties where this is necessary for the performance of a contract, where we are legally obliged to do so, where we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or where another legal basis permits the disclosure of data.

3.7 Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

3.8 Right to object to data collection in specific cases and to direct marketing

Where data processing is carried out on the basis of Article 6(1)(e) or (f) of the GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation.

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purposes of such marketing.

3.9 Right to lodge a complaint with the relevant supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority.

3.10 Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract provided to you or to a third party in a commonly used, machine-readable format.

3.11 Access, rectification and erasure

In accordance with the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as, where applicable, the right to have this data rectified or erased.

3.12 Right to restriction of processing

You have the right to request that the processing of your personal data be restricted.

• If you dispute the accuracy of your personal data stored by us.
• If the processing of your personal data was or is unlawful.
• If we no longer require your personal data, but you require it to assert, defend or exercise legal claims.
• If you have lodged an objection pursuant to Article 21(1) of the GDPR.

3.13 SSL or TLS encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content.

3.14 Encrypted payment transactions on this website

Payment transactions using standard payment methods are carried out exclusively via an encrypted SSL or TLS connection.

3.15 Objection to promotional emails

We hereby object to the use of contact details published in accordance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and information material.

4 Data collection on this website

4.1 Cookies

Our online shop uses so-called cookies. Cookies are small data packets and do not cause any damage to your device.

Cookies may originate from us or from third-party companies. Third-party cookies enable the integration of certain services provided by third-party companies within websites.

Cookies serve various purposes. Many cookies are technically necessary, as certain website functions would not work without them. Other cookies may be used to analyse user behaviour or for advertising purposes.

4.2 CCM19

Our website uses CCM19 to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies, and to document this in accordance with data protection regulations.

The provider of this technology is:

4.2.1 Data processing on behalf of a controller

We have entered into a data processing agreement for the use of the aforementioned service.

4.3 Server log files

The provider of these pages automatically collects and stores information in so-called server log files:

• Browser type and browser version
• operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

Server log files are stored for 14 days and then deleted.

4.4 Contact form

If you send us inquiries via the contact form, your details – including the contact details you provide there – will be stored by us for the purpose of processing the inquiry and in the event of any follow-up questions.

4.5 Disclosure of data to delivery service providers for the purpose of dispatch notifications

Provided you have given us your express consent to do so during or after placing your order, we will pass on your email address and telephone number to the selected delivery service provider.

4.6 Enquiries by email, post, telephone or fax

If you contact us via email, post, telephone or fax, your inquiry, including all personal data contained therein, will be stored and processed by us for the purpose of handling your request.

4.7 Communication via WhatsApp

We use, amongst other things, the instant messaging service WhatsApp to communicate with our customers and other third parties.

The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Further details on data processing can be found in WhatsApp’s Privacy Policy at: https://www.whatsapp.com/legal/#privacy-policy

4.8 Registration on this website

You can register on this website to use additional features on the site. We use the data you provide for this purpose solely for the purpose of using the respective offer or service.

4.9 Shopware eCommerce software

Our online shop is a Shopware e-commerce solution. The provider is shopware AG, Ebbinghoff 10, 48624 Schöppingen.

Shopware stores cookies in your browser to ensure the shop’s basic functions work properly. Cookies are used, for example, to enable the shopping basket contents, your logged-in status and CSRF protection.

Further information on Shopware can be found at: https://www.shopware.com/de/datenschutz/

4.9.1 Data processing on behalf of a client

We have entered into a data processing agreement for the use of the aforementioned service.

4.10 Sending requests for reviews by email

Provided you have given us your express consent to this during or after placing your order, we will use your email address to ask you to submit a review of your order via the review system we use.

Where applicable, review requests may also be sent by our service provider, Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne.

5 Social media

5.1 Facebook

Icons from the social network Facebook are integrated into this website. Clicking on the icon will redirect you to the Facebook page.

The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

5.2 Instagram

Icons from the social network Instagram are integrated into this website. Clicking on the icon will redirect you to the Instagram page.

The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

5.3 YouTube with enhanced data protection

This website embeds videos from YouTube. The operator is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

5.4 LinkedIn

Icons from the social network LinkedIn are integrated into this website. Clicking on the icon will redirect you to the LinkedIn page.

The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

5.5 XING

Icons from the social network Xing are integrated into this website. Clicking on the icon will redirect you to the Xing website.

The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

6 Our social media presence

This privacy policy applies to the following social media channels:

• LinkedIn
• Kununu
• Instagram
• Facebook
• YouTube

6.1 Data processing by social networks

We maintain publicly accessible profiles on social media platforms. Social media platforms are generally able to analyse your user behaviour in detail.

6.2 Legal basis

Our social media presence is intended to ensure the most comprehensive online presence possible. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

6.3 Data controller and exercising rights

If you visit one of our social media pages, we are jointly responsible with the operator of the respective social media platform for the data processing operations triggered by that visit.

6.4 Retention period

Data collected directly by us via our social media presence will be deleted from our systems as soon as you request its deletion, withdraw your consent or the purpose for storing the data no longer applies.

6.5 Your rights

You have the right at any time to access, rectify, erase, restrict the processing of, and data portability, as well as the right to object and to lodge a complaint with the relevant supervisory authority.

6.6 Social media platforms in detail

6.6.1 Facebook

We have a profile on Facebook. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

6.6.2 Instagram

We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

6.6.3 XING

We have a profile on XING. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

6.6.4 LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

6.6.5 YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

6.6.6 Kununu

We have a profile on Kununu. The provider is the Kununu platform, a service of New Work SE, Am Strandkai 1, 20457 Hamburg.

7 Analytics tools and advertising

7.1 Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

7.2 Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

7.2.1 IP anonymisation

Google Analytics IP anonymisation is enabled.

7.2.2 Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the available browser plug-in: https://tools.google.com/dlpage/gaoptout?hl=de

7.2.3 Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history and demographic data.

7.2.4 Data processing on behalf of others

We have entered into a data processing agreement with Google.

7.2.5 Google Analytics E-commerce tracking

This website uses the “E-commerce Tracking” feature of Google Analytics.

7.3 Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

7.4 Google AdSense (non-personalised)

This website uses Google AdSense in non-personalised mode. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

7.5 Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

7.6 Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

7.7 Shopware Analytics

In order to continuously improve our online shop and understand how our website is used, we analyse certain user information in collaboration with our shop system provider, shopware AG.

The processing of this data is based on our legitimate interest in improving and monitoring our online services in accordance with Article 6(1)(f) of the GDPR.

You may also exercise your rights with us. In this case, we will forward your enquiry immediately to shopware AG.

8 Newsletter

8.1 Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that enables us to verify that you are the owner of the email address provided.

8.2 Brevo

This website uses Brevo to send out newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

8.2.1 Data analysis by Brevo

With the help of Brevo, we are able to analyse our newsletter campaigns.

8.2.2 Legal basis

Data processing is carried out on the basis of your consent in accordance with Article 6(1)(a) of the GDPR.

8.2.3 Retention period

The data you have provided for the purpose of subscribing to the newsletter will be stored until you unsubscribe from the newsletter.

8.2.4 Data processing on behalf of others

We have entered into a data processing agreement for the use of the aforementioned service.

8.3 Sending newsletters to existing customers

If you place an order for goods or services with us and provide your email address in the process, we may subsequently use this email address to send you newsletters, provided we inform you of this in advance.

8.4 Direct mail

We use your address, in compliance with all legal provisions, to send you postal advertising.

9 Plugins and Tools

9.1 YouTube with enhanced data protection

This website embeds videos from YouTube. The operator is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

9.2 Google Fonts (local hosting)

This page uses so-called Google Fonts, which are installed locally, to ensure consistent font display. No connection is made to Google’s servers in the process.

10 eCommerce and payment providers

10.1 Processing of customer and contract data

We collect, process and use personal customer and contractual data for the purpose of establishing, defining the terms of and amending our contractual relationships.

10.2 Data transfer upon conclusion of a contract for online shops, retailers and goods dispatch

When you place an order with us, we transmit your personal data to the delivery carrier and to the payment service provider responsible for transaction processing.

10.3 Data transfer upon conclusion of a contract for services and digital content

We only transfer personal data to third parties where this is necessary for the performance of a contract.

10.4 Credit checks

In the case of a purchase on account or any other payment method where we make an advance payment, we may carry out a credit check.

To this end, we transfer the data you have entered to:

10.5 Payment services

We integrate third-party payment services into our website.

10.5.1 PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg.

10.5.2 Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.

10.5.3 Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

10.5.4 Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

10.5.5 Instant Transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich.

10.5.6 Amazon Pay

The provider of this payment service is Amazon Payments Europe S.C.A., 38 avenue J.F. Kennedy, L-1855 Luxembourg.

10.5.7 Mollie

The provider of this payment service is Mollie B.V., Keizersgracht 126, 1015CW Amsterdam, Netherlands.

10.5.8 Giropay

The provider of this payment service is paydirekt GmbH, Stephanstraße 14–16, 60313 Frankfurt am Main.

10.5.9 American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany.

10.5.10 Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium.

10.5.11 VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom.

11 Audio and video conferences

11.1 Data processing

We use online conferencing tools, amongst other means, to communicate with our customers.

11.2 Purpose and legal bases

The conference tools are used to communicate with prospective or existing contractual partners or to offer specific services to our customers.

11.3 Retention period

Data collected directly by us via video and conferencing tools will be deleted as soon as you request its deletion, withdraw your consent or the purpose for which the data was stored no longer applies.

11.4 Conference tools used

11.4.1 Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

Data processing on behalf of a client

We have entered into a data processing agreement for the use of the aforementioned service.

12 Our own services

12.1 Handling of applicant data

We offer you the opportunity to apply for a job with us, e.g. by email, post or via the online application form.

12.1.1 Scope and purpose of data collection

If you submit an application to us, we will process your associated personal data to the extent necessary to decide whether to enter into an employment relationship.

12.2 Data retention period

If we are unable to offer you a position, if you decline a job offer or if you withdraw your application, we reserve the right to retain the data you have provided for up to 6 months from the end of the application process.

12.2.1 Inclusion in the candidate pool

If we do not make you a job offer, there may be the option of adding you to our candidate pool. This will only take place on the basis of your express consent.

12.3 Handling of business cards

As part of the exchange of business cards, we gain access to the personal data you have provided via your business card.

We use the details on your business card for the purposes of communication and following up on initial contact. If no further correspondence takes place or if you do not respond to our initial contact and follow-up, we will delete your data within one year.

12.4 Exercising the right of withdrawal (withdrawal button / notice of withdrawal)

If you exercise your statutory right of withdrawal – whether via the withdrawal button provided on our website, by email, post or any other form of unambiguous declaration – we will collect and process certain personal data from you.

This data processing is carried out solely for the purpose of receiving and verifying your withdrawal and properly reversing the contract concluded with you.

12.4.1 Categories of data processed

In the course of processing your withdrawal, we process the following data provided by you:

• Date of order
• Consumer’s surname and first name
• Consumer’s address
• Signature, only if you send us your withdrawal by post or on paper

If the withdrawal is initiated electronically via our button or our form on the website, the IP address and the time of the action will also be processed for technical reasons and for verification purposes.

12.4.2 Purpose of data processing

The processing serves to implement your right of withdrawal in accordance with the law and to subsequently reverse the transactions involved, for example by refunding the purchase price.

12.4.3 Legal basis

The legal basis for the processing of this data is Article 6(1)(c) of the GDPR, as we are legally obliged to grant consumers a right of withdrawal in distance selling and to process such withdrawals.

Furthermore, the processing is based on Article 6(1)(b) of the GDPR, as the data processing is necessary for the reversal of the original contractual relationship.

Where, for the electronic recording of the withdrawal, in particular via the withdrawal button, this is based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR in being able to demonstrate that the right of withdrawal has been exercised in a timely and proper manner.

12.4.4 Retention period

We store the data collected in connection with the withdrawal once the contract has been fully rescinded, in accordance with our statutory retention obligations.

This includes, in particular, retention periods under commercial and tax law, which are generally between 6 and 8 years.

Furthermore, we reserve the right to store the data for the purpose of asserting, exercising or defending legal claims until the expiry of the standard statutory limitation period, which is usually 3 years.